Release Date: 17th December 2003

GYRO International Enters Public Relations Arena with Acquisition of hsdcommunications

Gyro International, Europe’s leading integrated communications agency, today announces the acquisition of award-winning specialist healthcare PR agency, hsdcommunications.

hsdcommunications primarily operates in public relations and medical education on behalf of companies in the over-the-counter and prescription medicine, medical devices and complementary healthcare sectors. The company has a turnover of £2 million and a staff of 20 people.

The acquisition of hsdcommunications by Gyro International significantly strengthens the group’s expertise in the healthcare and biotech arena and follows its acquisition of Woolley Pau in November and bio-chemical marketing specialist Cicero in March.

Terms of the acquisition were undisclosed.

Gary Brine, CEO at Gyro International comments:
“Gyro International can now offer our clients every aspect of the healthcare marketing mix with the addition to our group of the public relations expertise provided by hsdcommunications. Healthcare is a key market for Gyro, and this latest acquisition completes the picture for us in terms of the solution we can provide.  hsdcommunications is a well established and respected PR company with a reputation for excellence in its field and exceptional client service. It shares our values”.

Lesley Scott, hsdcommunications founder and Managing Director comments:

“Joining the Gyro group is a great decision for hsdcommunications and for our clients.  We will be able to offer the same quality PR programmes and commitment to excellence as we have for the last ten years.  However, now we can engage with Gyro’s global network and integrated communications platform to add even more value to our clients’ marketing campaigns”.